UPDATE: As of 2010, Beta Boutique has closed.
2016 W. Concord, (773)276-0905, betaboutique.com [ratings]
Goods: Discounted designer clothing, bags and accessories for women with a small selection of menswear. Designers: The list of designers is long and always growing, with everything from Betsey Johnson to Charlotte Ronson to Ya Ya. Owner: After building her fashion clout working in the offices of Ann Taylor in New York, Janice Moskoff moved to Chicago to avoid the daily corporate grind. Vibe: Hidden away on a side street, the shop feels like a well-kept secret you’re proud to have stumbled upon. The interior is bright, and help is outgoing without being overbearing. Price Range: Inexpensive-Moderate. The Look: Casually dressed to impress and effortlessly on top of trends. Shopper’s Perks: Sign up on the Web site to get emails on new designers and shipments, as well as info on their multitude of events.
UPDATED OCTOBER 2009
