330 S. Dearborn, (312)212-8860, florodora.com [ratings]
Goods: Clothing and accessories for women; also home goods and stationery. Designers: Dresses and separates from Twinkle by Wenlan, Nougat London, Sita Murt and local designers Lara Miller and Kate Boggiano. Owner: Michael Blossom opened Florodora in the Monadnock Building, where his grandmother worked as an office girl in 1917. He named the store after the famously beautiful chorus girls in “Florodora,” a musical comedy from 1899. Vibe: With silk, tasseled lamps, a red-velvet chaise lounge, floors shellacked in floral paper and a display of sweet-smelling soaps perched in an antique sink, the shop feels like it could be the apartment of a turn-of-the-century temptress. Price Range: Moderate-Expensive. The Look: The clothing selection—defined by silky, touchable fabrics, dainty bits of lace and velvet and fine tailoring—is perfect gear for a modern Florodora girl. Shopper’s Perks: Preferred customers are privy to special discounts. Get discounted alterations on Florodora merchandise at the dry cleaners across the hall.
UPDATED OCTOBER 2009