1645 N. Damen, (773)252-3838, helenyi.com [ratings]
Goods: Women’s clothing and accessories. Designers: Derek Lam, Isabel Marant and Barbara Bui. Owner: Helen Yi worked in retail since she was 16 and opened her eponymous boutique in 2003. Vibe: Though the space feels like an art gallery (stark whites and blacks, clothing hung on large metal frames), the staff here quickly dispels any angry-docent vibes with chatty suggestions and honest appraisals. Price Range: Luxury. The Look: Impeccably tailored and sophisticated. Seen subtly showing off that Derek Lam leather handbag while dining at Alinea with friends. Shopper’s Perks: Wardrobe consulting and personal shopping.
UPDATED OCTOBER 2009