UPDATE: As of January 2012, both locations of Jake are closed.
939 N. Rush, (312)664-5553, shopjake.com [ratings]
Goods: Clothing and accessories for men and women. Designers: Yigal Azrouel, Nice Collective, Mulberry, Acne, Heidi Merrick, Ever, Hannii Y, Brochu Walker, Jay Godfrey and Tim Hamilton. Owners: Lance Lawson, an attorney, keeps the business pegs in place while Jim Wetzel applies his merchandising background to the biz. Vibe: Clean and chic with a lodge-in-Aspen edge—small antlers decorate the walls and a cowhide rug rests on the wood floors. The staff doesn’t do the snooty thing, and they know all the regulars by name. Price Range: Moderate-Luxury. The Look: A tasteful, impeccably pulled-together look that blends megawatt and off-the-beaten path designers. Outfits for uber-exclusive cocktail parties or for sipping wine in your Nate Berkus-decorated living room. Shopper’s Perks: All the salespeople have a background in luxury retail. On-site trunk shows offer shoppers the chance to mingle and sip champagne with fashion-world stars.
UPDATED OCTOBER 2009
Gold Coast Store