729 W. Maxwell, (312)563-9470, lissaonmaxwell.com [ratings] Goods: Clothing and accessories for women. Designers: Coven, Lerario Beatriz, Rodebjer and local jewelry designer, Winifred Grace. Owner: Melissa Shipley (aka Lissa) is a former CPA who’s had a fashion addiction (and a WWD subscription) since she was a kid. She opened Lissa on Maxwell in late 2006. Vibe: The sleek, carefully organized shop makes shoppers feel at home with a comfy seating area, extra-private dressing rooms, a Diet Coke-stocked fridge and uber-welcoming and knowledgeable sales staff. Price Range: Expensive-Luxury. The Look: Impeccably pulled-together. Ladylike and edgy. Oozing chic but never baring brand names. Shopper’s Perks: Lissa tends to showcase designers’ debut collections, so browsing through her collection will acquaint you with up-and-coming fashion-world stars.
