3527 N. Southport, (773)248-9866, mboutiquechicago.com [ratings]
Goods: Accessories for women, bags, gifts. Designers: Latico Leathers and Tano bags; Taolei and Zina Kao jewelry. Owner: Melissa Nelson, an accessories addict, formerly owned M Boutique on Armitage Avenue. She opened M2 in 2006. Vibe: A long and narrow, white-walled accessories haven. Items are organized by color, so it’s a cinch to find something to match with any outfit. Price Range: Moderate. The Look: The M2 girl can pull together any outfit by slinging a bag over her shoulder or clasping a bracelet around her wrist—she is clued into the power of a good accessory. Shopper’s Perks: Customers can walk out with a necklace, bracelet and earrings without breaking a $100.
M2 is opening M4men, a men’s accessories store, right next store in mid-November.
UPDATED OCTOBER 2009