UPDATE: Public I is closing summer 2008.
1923 W. Division, (773)772-9088, publicifashion.com
Goods: Clothing and accessories for men and women, travel accessories. Designers: Agave Nectar, Grassroots, Ogle, Isda and G1 Basic Goods for women; Agave California, Robert Graham and 7 Diamonds for men. Travel accessories are by Rimowa, Lexon, International Traveler and Ellington. Owners: Married couple Julia and Brian Knier share a passion for style and environmental causes. Every box that’s delivered to the shop is recycled, and Julia’s a master at finding eco-friendly clothing lines that don’t scream “douse me in patchouli.” Vibe: Daisy-yellow walls surround a tidy, sunny space fragranced with lit candles. In back, look for a tented travel lounge full of for-your-suitcase essentials. Be sure to take advantage of the expert customer service: The sales folks here are wardrobing pros. Price Range: Moderate-Expensive. The Look: Impeccably pulled-together, even in jeans. Career-driven and well-traveled. Shopper’s Perks: An exceptional list of services includes wardrobe consultation, travel-planning and shopping parties.