1343 N. Wells, (312)335-1962, shopsarajane.com [ratings]
Goods: Clothing and accessories for women, a small section of baby gifts. Designers: Billy Blues, Orion, Anoname Jeans, Crash & Burn. Owner: Sara Plocker, who worked in wholesale before opening her own urban chic boutique. Vibe: A clean display of merchandise with careful spotlighting. Fitting rooms are tucked behind swooping cream curtains topped with chocolate fringe. At Sara Jane, fun with fashion prevails: “We try not to take ourselves too seriously in here,” Jane says. Price Range: Inexpensive-Moderate. The Look: A taste for off-the-beaten path designers. Retro cuts mixed with modern accessories. Old-fashioned and girly—think lacy collars and silky, pastel camisoles. Shopper’s Perks: The staff prides itself on honest feedback.
UPDATED OCTOBER 2009