1021 W. Lake, (312)633-4000 [ratings]
Goods: Men’s and women’s footwear; baseball caps, zip-up hoodies and tees. Designers: Nike, Adidas, Reebok, Timberland shoes; Artful Dodger, Levi’s, Akoo and Rich Yung clothing. Owner: Percy Gibson helms this West Side boutique in addition to his North Side sneaker shop, Encore. Price Range: Moderate-Expensive. Vibe: The store is tricked-out bachelor pad meets upscale boutique. The front is filled with high-end footwear displayed like art, a big-screen TV, couches and a well-kept bar waits in back. The Look: Sneaker-head heaven—the walls are even decked out in autographed hip-hop photos. Shopper’s Perks: The store is open until midnight on the weekends, and a party vibe permeates the shop as the night goes on. Also, Self-Conscious is one of five stores in the Midwest to have a quick strike account with Nike, meaning that highly coveted shoes show up out of nowhere.
UPDATED OCTOBER 2009