2004 W. Roscoe, (773)935-2820; 43 E. Oak, (312)642-6403, thedenimlounge.com [ratings]
Goods: Men’s, women’s and children’s clothing and accessories. Designers: AG, Rich and Skinny, Paige, Joe’s Jeans, Serfontaine, 1921 Denim. Owner: David Shelist modeled his full-size boutique after the original Denim Lounge—a store-within-a-store in his Gold Coast Madison and Friends shop—because he wanted to bring a family-friendly denim store to Roscoe Village. Vibe: Denim Lounge takes its name seriously, with a massive wall of jeans overlooking an overstuffed blue couch, stacks of magazines and a large-screen plasma TV. The mirror mosaic counter, saltwater fish tank and dogs-welcome policy round out the laidback lounge atmosphere. Price Range: Moderate-Expensive. The Look: Rock-star cool, headed to the Empty Bottle for a show and over to Green Eye for post-concert socializing.
UPDATED OCTOBER 2009