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1739 N. Damen, (773)276-6266, 1482 Berwyn, (773)561-7410, tshirtdeli.com
Goods: American Apparel t-shirts for women, men, children, babies and even dogs. Designers: You! Pick decals and letters from a pile of albums and put your own spin on a wardrobe basic. Owner: Ninel Pompushko, a former copywriter for beer companies. Vibe: Gleaming white deli counters, red t-shirts strung up to look like salami and butcher-paper packaging bring the t-shirt store’s theme to life (sometimes too vividly, in the experience of passersby who stop in to grab a sandwich). Price Range: Generally moderate, but higher prices reflect more lettering and decals. Shopper’s Perks: Each purchase comes with a bag of chips.
UPDATED OCTOBER 2009