804 W. Webster, (773)472-9291 [ratings]
Goods: Pajamas, robes, chemises, nightgowns, camisoles, bachelorette gifts and, well, under-things. Designers: Hanky Panky, Eberjey, Natori, Elle Macpherson and Flirt. Owner: After working as a manager under the previous owner, Maria Ashby rose through the lingerie ranks and now owns the shop. Vibe: The small, light-flooded space sparkles with friendly staff and pretty pieces. Cherry cabinets display one of each item. Price Range: Moderate. The Look: Comfortable and chic. Shopper’s Perks: With more than twenty-five years of bra-fitting experience, Maria Ashby is a master at her craft; nobody leaves her shop sagging or stifled. Another Perk: Subscriptions to the Underthings Panty Club and the Hanky Panky club make great gifts. Customers can sign up for six- or twelve-month subscriptions and expect a panty the first week of every month.
UPDATED OCTOBER 2009