2937 N. Clark, (312)423-7839, vfishdesigns.com [ratings]
Goods: Women’s apparel and accessories. Designers: All of the store’s clothing is vfish’s own label, designed by co-owner Mandy Moise. Owners: Husband-and-wife team Tal and Mandy Moise premiered their flagship store for their original vfish line. Vibe: Classic. The store is decorated with pinup style photos of the line’s namesake and Mandy’s grandmother, Vera Fishbaugh. Price Range: Moderate. The Look: Plenty of simple but elegant designs in pretty solids make for basic closet staples. Shopper’s Perks: Tal and Mandy are often on hand so customers can get feedback from them on everything from fit to style.
UPDATED OCTOBER 2009