UPDATE: As of October 2009, Soko Fashion is closed.
1925 W. Chicago, (773)592-1089, sokofashion.com
Goods: Women’s clothing and accessories. Designers: Customer favorites include Colcci, Kensie Girl, LA made, BB Dakota, Goorin, MissMe and Silver. Owner: Sheri Roney’s background is in nonprofit and business, but she “knows what looks good” and isn’t afraid to share her opinion. “I think people really appreciate that honesty,” she says. Vibe: Comfortable. The store is all about making the customer at ease. Price Range: Inexpensive-Moderate. Almost everything here is $100 or less. The Look: Fun. Roney does all the buying herself, and favors designs from funky youthful lines. Shopper’s Perks: With a new partner on board, the store plans to host monthly events like fashion shows and in-store shopping services—customers will be able to get a mani or a brow wax while scoring sweet deals. Plans to expand the store’s brief foray into online shopping are also in the works.
UPDATED MAY 2009