Barneys New York opens its six-story colossus today—nearly twice the size of the old store—with free champagne and doughnuts. 10am-7pm. It should be a fashionista frenzy. We’ll have more once we get a peek inside, but here’s a detailed description directly from the press release:
BARNEYS NEW YORK OPENING NEW CHICAGO STORE
Barneys New York’s bigger, bolder, even more gorgeous Chicago store will open its doors in April 16, 2009. The new six-story luxury emporium is located at 15 East Oak Street, just across the street from the original Barneys New York in Chicago.
Barneys New York
15 East Oak Street
Chicago, IL 60611
Tel. (312) 587-1700
Taste. Luxury. Humor.
It’s what defines Barneys New York. The Manhattan-based specialty retailer founded in 1923, may well be the best known luxury emporium in the world. Barneys is easily recognized by its bright red awnings and iconic black shopping bags. The store interior is a unique juxtaposition of store design, whimsical display and a sophisticated gallery-like environment. The Barneys window displays, designed by creative director Simon Doonan, are world famous. Barneys is also well known for its creative advertising campaigns, original holiday themes, and philanthropic causes ranging from the arts to the environment.
Barneys New York is a specialty retailer. The Barneys edit is legendary. The Barneys buyer’s goal is to exceed the expectations of customers with exceptional and exclusive merchandise.
Barneys New York is well-known as the best place to go for new designers. A co-sponsor of the CFDA/Vogue Fashion Fund since it was established in 2003, Barneys has consistently supported emerging designers including Derek Lam, Doo Ri, Proenza Schouler, Rodarte, Thakoon, Trovata, and Thom Browne, among many others.
A Fred’s restaurant distinctive from the original Fred’s at Barneys New York’s flagship store in New York. Details on the restaurant are developing. Also Barneys’ services will include Personal Shopping and an in-house Concierge, both made possible by a much larger store.
Background on The New Chicago Store
In April 2009, New York-based luxury retailer Barneys New York will open the doors to its new store in Chicago on Oak Street. The spacious six story luxury emporium will replace the original Barneys New York which opened in 1992, just across the street.
“We love Chicago, it’s like our second home” Barneys New York creative director Simon Doonan says, “so after seventeen years we’re doubling the size of the store! It would have been very easy to stay where we were but this next step feels right for us. We wanted to give our Chicago customers a richer experience, something that will parallel the Madison Avenue flagship in New York.”
The overall store design contains many of the signature features of Barneys New York stores including long open floor plans and a gallery-like interior. Two monumental staircases, visible through a massive glass curtain wall, rise from the lower level through the fifth floor. The building style references the architectural vocabulary of late 19th century Chicago, in particular the work of Louis Sullivan, a mentor to Frank Lloyd Wright.
By increasing the selling space from 52,000 to 90,000 square feet Barneys New York will be able to offer a restaurant, new personal shopping and concierge services, and provide a huge increase in the assortment and overall space for its legendary selection of exceptional and exclusive merchandise.
Highlights include expanded women’s designer collections from Lanvin, Givenchy, and Bottega Veneta, a shop for Valextra fine leather goods, and expanded jewelry and accessories areas.
The new shoe salon, now at an impressive 4,000 square feet compared to the original store’s 1,200 feet, will offer Christian Louboutin, Givenchy, and Balenciaga, among many others.
Fred’s, the 5,000 square foot penthouse-style restaurant, sits at the top of the store and will feature an expansive terrace for outdoor seating with views to Lake Michigan.
In order to realize the Barneys vision for the new Chicago store, David New, Barneys New York’s Executive Vice President of Creative Services and his Store Design team turned again to fashion retail experts Jeffrey Hutchison & Associates, the principal design firm, to collaborate on the project as they have done so in the past on successful projects for the Barneys Tokyo Ginza, Boston Copley Place, San Francisco, and Las Vegas stores.
“The design goal was not to create a larger copy of the original store but to allow the evolution of Barneys New York’s own architectural vocabulary and to treat the massing of the building in an appropriate and thoughtful way” says David New “we wanted the new store to resonate with the long history of great Chicago architecture, specifically the golden age of building that followed the Great Chicago Fire of 1871. In particular, the new store pays tribute to the modern, classic approach of Louis Sullivan’s innovative building on State Street for the retail firm Schlesinger & Myer constructed in 1899, currently the Carson Pirie Scott & Co. building, and his other buildings like the Chicago Auditorium and The Schiller (later Garrick) Theater.”
The Merchandise: Floor by Floor
Lower Level: The Foundation
The Foundation on the lower level will feature cosmetics, skincare and fragrances, home to Editions de Parfums Frédéric Malle among many other exclusive offerings.
The Concierge will be posted near the main entrance. Glass cases and vitrines will be filled with fine jewelry, women’s handbags and a variety of accessories. A Valextra shop selling the beautifully handcrafted Italian leather goods will also be located on the main floor.
Second Floor: Women’s Shoe Salon and Women’s Designer Collections
Third Floor: Women’s CO-OP and Personal Shopping
Barneys CO-OP, the “wayward offspring of Barneys New York,” features contemporary apparel, shoes, and accessories from emerging designers and an extensive selection of denim in an industrial style environment that breaks from the store’s more refined, upscale atmosphere.
Fourth Floor: Men’s Designer, Men’s Contemporary Sportswear and outerwear, Men’s CO-OP
Fifth Floor: Men’s Tailored Clothing, Men’s Luxury Sportswear, Men’s Furnishings and Accessories, Men’s Shoes
The men’s fifth floor will also be the destination for men’s Formalwear, everything needed for black tie, and Barneys New York’s signature Made-to-Measure services for the perfect fit, featuring custom details and exclusive fabrics.
Sixth Floor: Fred’s, Chelsea Passage
Mark Strausman, chef (with Barneys New York since 1996). Open floor plan. Large windows. Spacious terrace for outdoor seating with views to Lake Michigan. Beautiful bar. Television for sports fans. A monumental long, linear, high stone fireplace wall. Sculptural piece designed by artist John-Paul Philippe. Climatized wine room.
Chelsea Passage (Home)
Chelsea Passage features gifts for the home, decorative items, coffee-table books, stationery, art glass, luxurious pillows and throws, and much more.
Cindy Schwartz makes the move across the street as the vice-president and general manager of the store.
Personal Shopping and Concierge Services
Barneys personal shoppers can assist anyone with an entire wardrobe or offer time-saving expertise in any area of the store including fine jewelry, accessories, and gift giving. The service is complimentary and best arranged by appointment. Customers who use personal shoppers will be pampered within a spacious residential-style suite with a lounge and private fitting rooms featuring Barneys’ luxe and eccentric mood-enhancing interiors. A savvy in-house concierge will make restaurant reservations, arrange for car and courier services, and provide ticketing for music and sporting events.
• Ground-up construction will be complete at around the 100 week mark.
• Use of spacious outdoor terraces on many floors.
• Flooring throughout is a notable design highlight: open floor plans show off incredible geometric patterns and materials including mosaic tile, beautiful woods (like teak and use of end cuts), glitzy organic ceramic “stepping stone” patterns for Chelsea Passage e.g.. Each floor has its own unique design and character and use of richer materials compared to old store.
• LEED certified. The new store is a “green” building, having received LEED certification from the U.S. Green Building Council. Bottom line: the new store meets the official standards for environmentally sustainable construction in terms of efficiency, energy and atmosphere, materials and resources, indoor environmental quality, innovation and design process. LEED stands for The Leadership in Energy and Environmental Design, it is a Green Building Rating System developed by the U.S. Green Building Council (USGBC). One highlight in particular: “green” roofs with plantings. The roof does not absorb heat, reflects light, returns oxygen to the atmosphere. On some of the walk-out terraces, in season you will be able to see the “green” roofing.