900 N. Michigan, Level 3, (312)944-0040 [ratings]
Goods: Men’s and women’s denim, shoes and accessories. Designers: The store houses thirty women’s denim brands and twenty men’s, including C.R.A.F.T. Denim, Hudson, G-Star, Rebecca Minkoff, House of Harlow, Naked & Famous, Nobody and Grace Sun to name a few. Owner: The I.K. Retail Group brought DNA 2050 to Lincoln Park last year. After revamping both their concept and their image, they relocated to the 900 N. Michigan Avenue shops this fall. Vibe: Slightly edgier than the rest of the shops you’ll find here, the store is one-part classy, two-parts sassy. Price Range: Moderate-Expensive. The Look: Impossible to sum up in one word, the store does a good job separating its racks into groups of looks: rocker chic, young sophisticate, outdoorsy urbanite – they’re all here! Shopper’s Perks: Exclusivity—brands like Australian favorite Nobody can’t be found anywhere else, and many of the jean lines have created exclusive washes solely for the boutique.
UPDATED OCTOBER 2009