Scoop NYC is taking things slowly—its second store in Chicago, just opened in the Gold Coast, comes about four years after the company entered Chicago with its Bucktown location at 1702 North Milwaukee.
So what’s different about the new store? The 4,800-square-foot Gold Coast store reflects an updated version of Scoop, says Heidi Hoelzer, the buyer director and divisional merchandise manager. “We will open the store with our best product and brands and, after spending more time with the Gold Coast Scoop customer, we will edit as necessary. I think we will see more tourists in our Gold Coast store than we do in Bucktown, with a higher demand for designer items,” says Hoelzer.
For this reason, the Gold Coast Scoop store will add Roberto Cavalli and Missoni to its designers roster, which includes Helmut Lang, Alice & Olivia, Free City, Burberry, Camilla Skovgaard, Anya Hindmarch, Zac Posen, Dsquared, Billy Reid and Simon Spurr. “From the best shirt, denim, blazer, cocktail dress, or beach cover-up to a strappy sandal, we have it all under one roof for men and women,” Hoelzer says.
Under that roof are two stories of men’s and women’s merchandise, with women’s clothing, accessories and shoes on the first floor and a glass staircase leading to menswear on the second. A 375-square-foot terrace provides event space, and Scoop expects to host a book signing event for the authors of “Who What Wear,” as well as trunk shows and charity events. (Sarah Alo)
