You might call this news a feast for the eyes: designer eyewear boutique Oliver Peoples opens its newest boutique, in Chicago’s Gold Coast, on July 9.
“Chicago has always been a target city for us to open an Oliver Peoples Boutique,” says David Schulte, CEO. “The city’s rich design, art and architectural heritage, in addition to the sophisticated people who live there, are a perfect match with our brand.” The new store even features a limited-edition frame sold exclusively at the Chicago location—a unisex style with eighteen-carat gold lenses and custom stamping and packaging.
The new Chicago location has similar design to Oliver Peoples boutiques across the nation, but with a couple of hints at Chicago’s culture. Its ash wood and concrete floors give a nod to the brand’s aesthetic: simplistic, sartorial and sexy. The store’s general manager, Chad Lissak, says the store “creates a unique retail experience that is more reminiscent of a contemporary gallery than a typical frame shop.” Lissak has been a part of everything involving the new store, from finding the location to putting the last frame on the shelf.
The boutique experience (as opposed to buying Oliver Peoples at a distributor location) offers the customer a more tailored experience. “Our eyewear stylists are extremely knowledgeable and can offer custom fittings to help you select the perfect frame taking into consideration all of the elements. We have on-site opticians for any and all prescription needs,” Lissak says. (Sarah Alo)
You might call this news a feast for the eyes: designer eyewear boutique Oliver Peoples opens its newest boutique, in Chicago’s Gold Coast, on July 9.
